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Website Optimization and Conversion Rate Optimization (CRO)

Course Content

Introduction to Website Optimization and CRO
Setting Goals and Objectives
Website User Experience (UX)
Website Performance Optimization
Content Optimization
Conversion Rate Optimization Techniques
Personalization and Behavioral Targeting
Analytics and Reporting
Continuous Improvement and Optimization
Integrating CRO with Overall Marketing Strategy
Comprehensive Website and CRO Strategy
Final Quiz
Website Optimization and Conversion Rate Optimization (CRO) Quiz

Courses

Sales Funnel Theory: Attribution & Funnel Math

Top of Funnel: Organic Search/SEO Marketing

Top of Funnel: Paid Search/PPC/SEM Marketing

Top of Funnel: Paid Social

Top of Funnel: Paid Social Advertising

Top of Funnel: ABM Account-Based Marketing

Top of Funnel: ABM Account-Based Marketing

Middle of Funnel: Website & Conversion Rate Optimization

Middle of Funnel: Secondary Calls to Action

Middle of Funnel: Newsletter Marketing

Bottom of Funnel: Relational/High Dollar Closing

Bottom of Funnel: SaaS Sign-Up

Bottom of Funnel: E-Commerce Checkout

Bundles

B2B

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