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Sales Funnel Theory: Attribution & Funnel Math
Top of Funnel: Organic Search/SEO Marketing
Top of Funnel: Paid Search (PPC/SEM) Marketing
Top of Funnel: Paid Social Advertising
Top of Funnel: Account-Based Marketing (ABM)
Middle of Funnel: Website & Conversion Rate Optimization
Middle of Funnel: Secondary Calls to Action
Middle of Funnel: Newsletter Marketing
Bottom of Funnel: Relational/High-Dollar Closing
Bottom of Funnel: E-Comm Checkout
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