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Paid Social

Course Content

Introduction to Paid Social Media Marketing
Setting Goals and Objectives
Understanding Your Audience
Platform-Specific Strategies
Crafting Compelling Ad Creative
Budgeting and Bidding Strategies
Campaign Setup and Management
Analytics and Reporting
Advanced Strategies and Tactics
Staying Up-to-Date and Future Trends
Comprehensive Campaign Creation
Final Quiz
Paid Social Quiz

Courses

Sales Funnel Theory: Attribution & Funnel Math

Top of Funnel: Organic Search/SEO Marketing

Top of Funnel: Paid Search/PPC/SEM Marketing

Top of Funnel: Paid Social

Top of Funnel: Paid Social Advertising

Top of Funnel: ABM Account-Based Marketing

Top of Funnel: ABM Account-Based Marketing

Middle of Funnel: Website & Conversion Rate Optimization

Middle of Funnel: Secondary Calls to Action

Middle of Funnel: Newsletter Marketing

Bottom of Funnel: Relational/High Dollar Closing

Bottom of Funnel: SaaS Sign-Up

Bottom of Funnel: E-Commerce Checkout

Bundles

B2B

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