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Monetizing SEO/Search Engine Optimization

In this course, we teach you how to diagnose past SEO failures and create new, achievable strategies to monetize traffic sent from search results on Google and other lesser-trafficked search engines.

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Course Content

COURSE OVERVIEW
SEO Course Overview
MODULE 1: INTRO & GOALS
SEO Core Goals
Common Challenges
Self Funding Funnel Goals
Core Vocabulary Goals
MODULE 2: VOCABULARY
SEO: Search Engine Optimization
CRO: Conversion Rate Optimization
Link Juice
Why Signals Matter
Authority Score
CMS: Your Content Command Center
Black Hat SEO
White Hat SEO
Best Practices: Your Evolving Playbook
The Signal Game: Making Google Listen
Backlinking (External Link Building)
Module 3: Linking Concepts
Crosslinking (Internal Navigation)
Upvotes
Building Your Technical Foundation
Your Mission: Bridge Value and Visibility

Courses

Sales Funnel Theory: Attribution & Funnel Math

Top of Funnel: Organic Search/SEO Marketing

Top of Funnel: Paid Search/PPC/SEM Marketing

Top of Funnel: Paid Social

Top of Funnel: Paid Social Advertising

Top of Funnel: ABM Account-Based Marketing

Top of Funnel: ABM Account-Based Marketing

Middle of Funnel: Website & Conversion Rate Optimization

Middle of Funnel: Secondary Calls to Action

Middle of Funnel: Newsletter Marketing

Bottom of Funnel: Relational/High Dollar Closing

Bottom of Funnel: SaaS Sign-Up

Bottom of Funnel: E-Commerce Checkout

Bundles

B2B

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