Course Content
Understanding PPC Fundamentals
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3 Topics
What is PPC?
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How PPC Works
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Key Metrics to Track
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Setting Up Your PPC Campaign
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4 Topics
Defining Campaign Goals
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Keyword Research
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Ad Copy and Creative
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Landing Pages
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Budgeting and Bidding Strategies
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2 Topics
Setting a Budget
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Bidding Strategies
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Launching and Managing Campaigns
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3 Topics
Campaign Setup
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Monitoring and Optimization
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Ad Scheduling and Geo-Targeting
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Advanced Techniques and Strategies
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3 Topics
Remarketing and Retargeting
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Using Extensions and Enhancements
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Leveraging Automation and AI
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Case Studies and Real-World Applications
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2 Topics
Successful PPC Campaigns
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Common Pitfalls and How to Avoid Them
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Measuring Success and Reporting
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2 Topics
Analytics and Reporting Tools
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Interpreting Data
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Conclusion
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2 Topics
Review and Recap
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Next Steps
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Final Quiz
PPC for Profit
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