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Attribution & Funnel Math

Course Content

Introduction to Attribution and Funnel Math
Attribution Models
Choosing the Right Attribution Model
Funnel Analysis and Optimization
Data Collection and Integration
Analyzing Attribution Data
Advanced Funnel Math Techniques
Attribution and Funnel Math in Practice
Reporting and Communication
Future Trends and Innovations
Comprehensive Attribution and Funnel Analysis
Final Quiz
Attribution and Funnel Math Quiz

Courses

Sales Funnel Theory: Attribution & Funnel Math

Top of Funnel: Organic Search/SEO Marketing

Top of Funnel: Paid Search/PPC/SEM Marketing

Top of Funnel: Paid Social

Top of Funnel: Paid Social Advertising

Top of Funnel: ABM Account-Based Marketing

Top of Funnel: ABM Account-Based Marketing

Middle of Funnel: Website & Conversion Rate Optimization

Middle of Funnel: Secondary Calls to Action

Middle of Funnel: Newsletter Marketing

Bottom of Funnel: Relational/High Dollar Closing

Bottom of Funnel: SaaS Sign-Up

Bottom of Funnel: E-Commerce Checkout

Bundles

B2B

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