Archives: Courses

1. Understanding Marketing’s Role in Revenue Generation 2. Target Market and Audience Segmentation 3. Value Proposition and Unique Selling Points (USPs) 4. Core Marketing Channels and Their Functions 5. The Marketing Mix (4Ps) 6. Basic Marketing Tools for Success 7. Building a Brand 8. Key Metrics to Measure Marketing Success

Before you dive into various sales funnel points in this program, be sure you’re familiar with fundamental concepts we’ll use across funnels. We’ll cover critical vocabulary and frameworks that applicable across multiple courses further along in this series.