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What Are We Building?
Training on how each B2B funnel stage really works and how they all have to fit together to drive amazing returns.
We’ve worked with companies & agencies all over the world who bring us their most difficult sales funnel challenges.
Our consulting clients have already hired well-intentioned agencies and employees with certifications, degrees, years of experience and yet still couldn’t achieve the phase shift their company so desperately deserved.
Most have true expertise in certain parts of certain funnels, but struggle with understanding whether or not what is outside their expertise is actually working.
And when sales funnel continue to leak and the problems are misdiagnosed, the costs become astronomical.
Who Are We Building For?
Founders and C-Suite executives at B2B companies and the owners/relationship owners of agencies that serve them.
Do you personally (or via your team) have:
An MBA
Google, HubSpot, SalesForce, etc. certificates
Decades of experience in particular sales & marketing specialties
?
This course is for you. This is about taking those skills and putting them to work in harmony within a sales funnel, which likely has significant leaks (or you wouldn’t be here), with the goal of making lots of money efficiently.
Who Shouldn’t Take This Course?
This course is for individuals who need to solve 7 and 8-figure revenue problems this year.
This course is not for:
1. Individual contributors looking for the equivalent of certifications or degrees in a single subject. This is not a substitute for an MBA nor does it cover similar material.
2. People seeking a badge, certification, or other proof that they passed a test offered by a product vendor. This is about when to listen to what vendors want you to do with their products and when you need to break “the rules” to get efficiency you deserve.
3. Senior leaders of organizations or agencies who feel like they understand how every funnel needs to work, end-to-end, and what to do when they don’t. If you’ve already achieved sales & marketing nirvana, congratulations!
Courses
Marketing Basics – Core Concepts and Tools
Master the essentials of marketing with this foundational course. Learn the core concepts, tools, and strategies that drive successful campaigns, equipping you with the knowledge to build a solid marketing framework.
Website Optimization and Conversion Rate Optimization
Transform your website into a conversion powerhouse. This course covers proven techniques to optimize site performance and boost user engagement, turning visitors into loyal customers.
Mastering Organic Search for Business Growth
Unlock the power of organic search to grow your business. Learn effective SEO strategies to increase visibility, drive traffic, and achieve long-term search engine success.
Secondary Calls to Action (CTAs)
Go beyond primary CTAs and discover how secondary calls to action can increase engagement and conversions. Learn to craft CTAs that capture overlooked opportunities and drive results.
PPC for Profit
Turn paid search into a profit-generating machine. This course teaches the ins and outs of pay-per-click advertising, from keyword research to campaign optimization.
ABM
Dive into the world of account-based marketing (ABM) and learn how to target high-value accounts with precision. This course teaches you to identify key decision-makers, create personalized campaigns, and align sales and marketing efforts.
Attribution & Funnel Math
This course provides actionable insights into tracking the customer journey, measuring campaign impact, and optimizing your sales funnel to ensure every marketing dollar is maximized for measurable growth.
Profitable Newsletter Marketing
Learn how to create email newsletters that drive engagement and revenue. This course provides actionable insights to maximize the ROI of your email marketing campaigns.
Small Dollar Approaches to Closing Sales
Master the art of closing smaller sales with ease. This course covers techniques to create trust, handle objections, and win repeat customers for your business.
High Dollar Approaches to Closing Sales
Unlock strategies to close high-value deals with confidence. From negotiation tactics to relationship building, this course equips you to win big-ticket business opportunities.
Paid Social
Navigate the complexities of paid social media advertising with this comprehensive course. Learn to create impactful campaigns that deliver measurable ROI across platforms.
Organic Social Media Marketing for Business Growth
Harness the potential of organic social media to grow your brand. This course covers strategies to build community, boost engagement, and turn followers into customers.