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    What Are We Building?

    Who Are We Building For?

    An MBA

    Google, HubSpot, SalesForce, etc. certificates

    Decades of experience in particular sales & marketing specialties

    ?

    Who Shouldn’t Take This Course?

    1. Individual contributors looking for the equivalent of certifications or degrees in a single subject. This is not a substitute for an MBA nor does it cover similar material.

    2. People seeking a badge, certification, or other proof that they passed a test offered by a product vendor. This is about when to listen to what vendors want you to do with their products and when you need to break “the rules” to get efficiency you deserve.

    3. Senior leaders of organizations or agencies who feel like they understand how every funnel needs to work, end-to-end, and what to do when they don’t. If you’ve already achieved sales & marketing nirvana, congratulations!